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Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.

By: Semenik, Richard J Contributor(s): Balmossy, Gary J Material type: Text

TextPublication details: Cinicinnati, Ohio : South-western College, c1995Edition: 2nd edDescription: xxii, 682 p. : ill. ; 24 cmISBN: 0538839139Subject(s): Marketing ManagementLOC classification: HF5415.13 | .S46 1995

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.13.S46 1995 CIRC (Browse shelf(Opens below))	00-0955	Available	Circulation		24633

Includes bibliographical references and index.

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