Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen [author]Contributor(s): Lovelock, Christopher [author]Material type: TextTextPublisher: New Jersey : World Scientific, c2016Edition: Eighth editionDescription: xvii, 783 pages : illustrations ; 28 cmISBN: 9781944659011 (pbk.)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingAdditional physical formats: Online version:: Services marketingLOC classification: HF5415.13 | .W57 2016
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.13.W57 2016 CIRC (Browse shelf(Opens below)) 18-0546 Available For Circulation 34897

Includes index.

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