Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type: TextPublisher: New Jersey : World Scientific, c2016Edition: Eighth editionDescription: xvii, 783 pages : illustrations ; 28 cmISBN: 9781944659011 (pbk.)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingAdditional physical formats: Online version:: Services marketingLOC classification: HF5415.13 | .W57 2016Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.13.W57 2016 CIRC (Browse shelf(Opens below)) | 18-0546 | Available | For Circulation | 34897 |
Includes index.
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