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Marketing management / Greg W. Marshall, Mark W. Johnston.

by Marshall, Greg W | Johnston, Mark W.

Material type: Text Text Publication details: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.M37 2010 CIRC.

Basic marketing / Zikmund, William G. and d'Amico, Michael

by Zikmund, William G | d'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis/St. Paul : West Publishing c1996Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415 .Z54 1996.

Essentials of marketing / Lamb, Charles W., Jr., Hair, Joseph F., Jr., and McDaniel, Carl

by Lamb, Charles W | Hair, Joseph F., Jr | McDaniel, Carl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western College Publishing c 1999Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415 .L35 1999.

Marketing 08/09 / John E. Richardson, editor.

by Richardson, John E.

Series: Annual editionsEdition: 13th ed. Language: English Publication details: Boston : McGraw Hill Higher Education, c2008Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.M37 2009 CIRC.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 8th ed.Material type: Text Text Language: English Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.K673 1994 CIRC.

International marketing management / Subhash C. Jain.

by Jain, Subhash C.

Series: (The Kent series in marketing)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : PWS-KENT Publishing, c1990Availability: Items available for loan: MMSU Main Library (1) Call number: HF1009.5.J34 1990 CIRC.

International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr.

by Albaum, Gerald | Albaum, Gerald S.

Series: International business series (Wokingham, England)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Addison-Wesley, c1998Availability: Items available for loan: MMSU Main Library (1) Call number: HF1009.5.A42 1998 CIRC.

Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.

by Semenik, Richard J | Balmossy, Gary J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cinicinnati, Ohio : South-western College, c1995Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.S46 1995 CIRC.

Resisting McDonaldization / edited by Barry Smart.

by Smart, Barry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Sage, 1999Online access: Table of contents only Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.32.R47 1999 CIRC.

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.

by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: MMSU Laoag Campus Library (1) Call number: HF5415.13.W54 1999 CIRC.

Entrepreneur magazine : bringing your product to market / Don Debelak.

by Debelak, Don | Debelak, Don. How to bring a product to market for less than $5,000.

Series: (The Entrepreneur magazine small business series)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, c1997Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.153.D43 1997 CIRC.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul. Gordon W.

Series: (McGraw-Hill series in marketing)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Book, c1988Availability: Items available for loan: MMSU Main Library (8) Call number: HF5415.13.G8448 1988 CIRC, ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Allyn and Bacon, c1990Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.135.K47 1990 CIRC.

Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: (Irwin series in marketing)Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.135.C72 1997 CIRC.

Marketing management / Donald S. Tull, Lynn R. Kahle.

by Tull, Donald S | Kahle, Lynn R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan, c1990Availability: Items available for loan: MMSU Main Library (2) Call number: HF5415.13.T84 1990 CIRC, ...

The Practice of marketing mangement : analysis, planning, and implementation / William A. Cohen.

by Cohen, William A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan Publishing, c1988Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.C645 1988 CIRC.

Industrial marketing management : text and cases / Robert W. Haas.

by Haas, Robert W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts : PWS-Kent Publishing, c1986Availability: Items available for loan: MMSU Main Library (3) Call number: HF5415.13.H33 1986 CIRC, ...

Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.

by Christopher, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1997Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.C57 1997 CIRC.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr.

by Mullins, John W | Walker, Orville C | Boyd, Harper W.

Series: (McGraw-Hill/Irwin series in marketing)Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.M84 2008 CIRC.

The Marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.135.M37 2002 CIRC.

Total marketing : capturing customers with marketing plans that work / Don Debelak.

by Debelak, Don.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Dow Jones-Irwin, c1989Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.D42 1989 CIRC.

The Practice of marketing management : analysis, planning, and implementation / William A. Cohen.

by Cohen, William A, 1937-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan , c1991Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.C654 1991 CIRC.

Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.

by Rewoldt, Stewart H. (Stewart Henry), 1922-1979 | Scott, James D. (James Dacon) | Warshaw, Martin R.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Richard D. Irwin, 1981Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.R486 1981 CIRC.

Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: (The Irwin series in marketing)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Irwin, 1987Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.135.C72 1987 CIRC.

Marketing management : foundations and practices / William Lazer, James D. Culley.

by Lazer, William | Culley, James D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1983Availability: Items available for loan: MMSU Main Library (3) Call number: HF5415.13.L39 1983 C. 2 CIRC, ...

International marketing / Vern Terpstra.

by Terpstra, Vern.

Series: (The Dryden Press series in marketing)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dryden Press, c1983Availability: Items available for loan: MMSU Main Library (1) Call number: HF1009.5.T47 1983 CIRC.

Marketing management : analysis, planning, and control /

by Kotler, Philip.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, New Jersey : Prentice Hall, 1980Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.K6861 1980 CIRC.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: (McGraw-Hill series in marketing)Edition: international student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Aucklancd : McGraw-Hill, c1982Availability: Items available for loan: MMSU Laoag Campus Library (1) Call number: HP5415.13.G8448 1982 CIRC.

Competitive marketing strategy / John A. Czepiel.

by Czepiel, John A.

Series: (The Prentice-Hall series in marketing)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, New Jersey : Prentice Hall, c1992Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.C93 1992 CIRC.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Series: (The Irwin series in marketing)Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Irwin, 1987Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.E53 1987 CIRC.

Business marketing management / Frank G. Bingham, Jr., Barney T. Raffield, III.

by Bingham, Frank G | Raffield, Barney T | Bingham, Frank G. Business to business marketing management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [Cincinnati, Ohio] : South-Western Publishing, c1995Availability: Not available: Checked out (1).

Marketing plan : building the profitable preferred brand / Josiah Go, Chiqui Escareal-Go.

by Go, Josiah | Escareal-Go, Chiqui.

Edition: 2nd ed. Philippine setting.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [Philippines] : [s. n.], c2012Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.G6 2012 F.

Starting a business from home / Colin Barrow.

by Barrow, Colin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2011Availability: Items available for loan: MMSU College of Aquatic Sciences and Applied Technology (1) Call number: HD62.38.B37 2011 CASAT.

Branding your business / James Hammond.

by Hammond, James [author].

Edition: rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2011Availability: Items available for loan: MMSU College of Aquatic Sciences and Applied Technology (1) Call number: HF5415.1255.H35 2011 CASAT.

Principles of marketing management / Felicitas Evangelista ... [et al.]

by Evangelista, Felicitas U.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Manila : National Book Store, c1984Availability: Items available for loan: MMSU Main Library (3) Call number: HF 5415.13 P74 1984 F, ...

The Tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke.

by Godfrey, Kerry | Clarke, Jackie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Cassell, c2000Availability: Items available for loan: MMSU Main Library (1) Call number: G155.A1G62 2000 CIRC.

Marketing and agribusiness texts / Food and Agriculture Organization of the United Nations

by Food and Agriculture Organization of the United Nations | Carter, S | MacDonald, N. J | Cheng, D. C. B | Crawford, I. M | Food and Agriculture Organization of the United Nations.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Rome : Food and Agriculture Organization of the United Nations, 1997Other title: Basic finance for marketers. | Agricultural and food marketing management. | Global agricultural marketing management. | Marketing research and information systems..Availability: Items available for loan: MMSU Main Library (8) Call number: HF5415.13 .F66 1997 V. 1 REF, ...

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E Jerome | Perreault, William D.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Richard D. Irwin, c1990Availability: Items available for loan: MMSU Main Library (1) Call number: HF5413.13.M32 1990 CIRC.

Marketing management / Philip Kotler.

by Kotler, Philip.

Series: The Prentice Hall international series in marketingEdition: Millennium ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.K67 2000 CIRC.

Business marketing strategy: concepts and applications V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr.

by Rangan, Kasturi V | Rangan, Kasturi V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago IRWIN 1995Availability: Items available for loan: MMSU Main Library (1) Call number: HF 5415.13 R36 1995 CIRC.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian [author.].

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill Education, c2014Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.P34 2014 CIRC.

Marketing communications management : analysis, planning, implementation / Paul Copley.

by Copley, Pau, 1952- [author.].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2014Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.123.C66 2014 CIRC.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J Paul | Donnelly, James Jr. H.

Edition: Eleventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.P47 2013 F.

Business essential : marketing and promotion / Ajay Kumar Sharma.

by Sharma, Ajay Kumar [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Random Publications, 2015Availability: Not available: Checked out (1).

Marketing management / Dawn Iacobucci.

by Iacobucci, Dawn [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Cengage Learning, c2018Copyright date: ©2018Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13 .I23 2018 CIRC.

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author] | Lovelock, Christopher [author].

Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : World Scientific, c2016Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.W57 2016 CIRC.

Events marketing management : a consumer perspective / Ivna Reic.

by Reic, Ivna [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, c2017Availability: Items available for loan: MMSU Main Library (1) Call number: GT3405.R45 2017 CIRC.

Marketing research : a concise introduction / Bonita Kolb.

by Kolb, Bonita M [author].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2018Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.2K65 2018 CIRC.

Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

by Zimmerman, Alan | Blythe, Jim [author].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, c2018Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13 Z56 2018 CIRC.

Out-of-the-box marketing principles that work and make sense / Eduardo P. Garrovillas.

by Garrovillas, Eduardo P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [Mandaluyong City] : [Books Atbp. Publishing Corp.], c2017Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.12 P6 G37 2017 F.

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