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Competitive marketing strategy / John A. Czepiel.

By: Czepiel, John A Material type: Text

TextSeries: (The Prentice-Hall series in marketing)Publication details: Englewood Cliffs, New Jersey : Prentice Hall, c1992Description: xvii, 491 p. : ill. ; 25 cmISBN: 0131597248Subject(s): Marketing -- Management | Strategic planning | Competition | Technological innovationsDDC classification: 658.8/02 LOC classification: HF5415.13 | .C93 1992

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.13.C93 1992 CIRC (Browse shelf(Opens below))	93-1224	Available	Circulation		21416

Includes bibliographical references and index.

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