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The Future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy.

By: Prahalad, C K Contributor(s): Ramaswamy, Venkat Material type: Text

TextPublication details: Boston, Massachusetts : Harvard Business School Press, c2004Description: xiii, 257 p. : ill. ; 24 cmISBN: 1578519535 (Hb.)Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessLOC classification: HD41 | .P72 2004

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Holdings
Item type	Home library	Call number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HD41.P72 2004 CIRC (Browse shelf(Opens below))	Available	Circulation		32149

Includes bibliographical references and index.

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