000			nam a22 7a 4500
999			_c12932 _d12932
003			mmsu18-0393
005			20190515160244.0
008			171014t20172017enka b 001 0 eng d
020			_a1119259193
020			_a9781118556849
035			_a(OCoLC)ocn975363949
040			_aLUNQA _beng _cLUNQA _dOCLCF _dINU _dYDX _dBTCTA _dBDX _dORU _dTXI _dIAI _dDLC _dULS
042			_alccopycat
050	0	0	_aHM742 _b.M34 2017
100	1		_aMahoney, L. Meghan, _eauthor.
245	1	0	_aStrategic social media : _bfrom marketing to social change / _cL. Meghan Mahoney and Tang Tang.
264		1	_aChichester, West Sussex, UK : _bWiley-Blackwell, _c2017.
264		4	_c©2017
300			_aix, 347 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	2		_aUnderstanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.
520			_aThis book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
650		0	_aSocial media _xMarketing.
650		0	_aSocial marketing.
650		0	_aInternet marketing.
650		0	_aOnline social networks.
650		0	_aUser-generated content.
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098
650		7	_aUser-generated content. _2fast _0(OCoLC)fst01743487
700	1		_aTang, Tang _c(Writer on social media), _eauthor.
942			_2lcc _cBK