000 00542 a2200169 4500
020 _a9789810697143
040 _aMMSU
_cULS
_dULS
050 _aHF5415.13
_b.M37 2009 CIRC
245 _aMarketing management :
_ban Asian perspective /
_cPhilip Kotler ... [et al.]
250 _a5th ed.
260 _aSingapore :
_bPrentice Hall,
_cc2009.
300 _axxxviii, [854] p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing
_bMarketing.
_91874
700 _aKotler, Philip.
_91875
942 _2lcc
_cBK
999 _c319
_d319