000 | 00660nam a22002177a 4500 | ||
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003 | OSt | ||
005 | 20240508145138.0 | ||
008 | 130128t xxu||||| |||| 00| 0 eng d | ||
020 | _a9789814352628 | ||
040 |
_aMMSU _beng _cULS |
||
050 | _aHF 5415. M32 2012 F | ||
100 |
_aMcDaniel, Carl _915405 |
||
245 |
_amarketing principles / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
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260 |
_aPasig City : _bCengage Learning Asia, _c2012. |
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300 |
_a645 pages. : _bIllustration ; _c26 cm. |
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504 | _aIncludes index. | ||
650 |
_aMarketing. _915406 |
||
700 |
_aLamb, Charles W. _915407 |
||
700 |
_aHair, Joseph F. _915408 |
||
942 |
_2lcc _cBK |
||
999 |
_c3395 _d3395 |