000 00660nam a22002177a 4500
003 OSt
005 20240508145138.0
008 130128t xxu||||| |||| 00| 0 eng d
020 _a9789814352628
040 _aMMSU
_beng
_cULS
050 _aHF 5415. M32 2012 F
100 _aMcDaniel, Carl
_915405
245 _amarketing principles /
_cCarl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
260 _aPasig City :
_bCengage Learning Asia,
_c2012.
300 _a645 pages. :
_bIllustration ;
_c26 cm.
504 _aIncludes index.
650 _aMarketing.
_915406
700 _aLamb, Charles W.
_915407
700 _aHair, Joseph F.
_915408
942 _2lcc
_cBK
999 _c3395
_d3395