000 00649nam a22002057a 4500
003 OSt
005 20171010085714.0
008 130423t xxu||||| |||| 00| 0 eng d
020 _a0132848295
040 _aMMSU
_beng
_cULS
_dULS
050 _aHF5415.2
_b.C55 1991
100 _aChisnall, Peter M
_917104
245 _aThe Essence of marketing research /
_cPeter M. Chisnall.
260 _aNew York :
_bPrentice Hall,
_cc1991.
300 _aviii, 211 p. :
_bill. ;
_c23 cm.
440 _a(The Essence of management series)
_917105
504 _aIncludes bibliographical references and index.
650 _aMarketing research.
_917106
942 _2lcc
_cBK
999 _c3732
_d3732