Media and communication research methods :
Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761918531 (pbk. : alk. paper)
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B472 2000
302.23/07/2
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761918531 (pbk. : alk. paper)
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B472 2000
302.23/07/2