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Essentials of integrated marketing communication /

Essentials of integrated marketing communication / Integrated marketing communication. Samuel M. Salvador [and four others]. - [s.l.] : Adrian Books Inc., 2015 - xviii, 292 pages ; 23 cm.

Includes bibliographical references.

ISBN: 9789710552269

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF 5415.123 .E87 2015 F

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