Characteristics of viral advertisements and netizen's perceptions and liking and sharing behavior
Domingo, Honeylyn B.; Ragutero, Jimbon B.; Torralba, Dianne D.
Characteristics of viral advertisements and netizen's perceptions and liking and sharing behavior Honeylyn B. Domingo; Jimbon B. Ragutero; Dianne D. Torralba - 2017 - ix, 77 leaves 28 cm.
Thesis (Bachelor of Arts in Communication) -- Mariano Marcos State University - College of Arts & Sciences, Batac City
Bibliography: leaves 51-53
Characteristics of viral advertisements and netizen's perceptions and liking and sharing behavior Honeylyn B. Domingo; Jimbon B. Ragutero; Dianne D. Torralba - 2017 - ix, 77 leaves 28 cm.
Thesis (Bachelor of Arts in Communication) -- Mariano Marcos State University - College of Arts & Sciences, Batac City
Bibliography: leaves 51-53