Handbook on the psychology of pricing : 100 + effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know /
Husemann-Kopetzky, Markus
Handbook on the psychology of pricing : 100 + effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know / Markus Husemann-Kopetzky - Las Vegas, Nevada : Pricing School Press, 2018. - [189] pages ; 23 cm.
Includes bibliographical references.
9783947897001 Pbk, Bp.
Pricing.
Marketing--Economic aspects.
Consumption (Economics)
HF 5416.5 H87 2018 CBEA RC
Handbook on the psychology of pricing : 100 + effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know / Markus Husemann-Kopetzky - Las Vegas, Nevada : Pricing School Press, 2018. - [189] pages ; 23 cm.
Includes bibliographical references.
9783947897001 Pbk, Bp.
Pricing.
Marketing--Economic aspects.
Consumption (Economics)
HF 5416.5 H87 2018 CBEA RC