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New products management /

Crawford, Merle

New products management / Merle Crawford, Anthony Di Benedetto - Twelfth edition - New York : McGraw-Hill, 2021. - xvii, 494 pages ; 24 cm.

Includes index.

ISBN: 9781260575088 Pbk, Bp.

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF 5415.153 C73 2021 CBEA RC

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