Pink globalization : Hello Kitty's trek across the Pacific /
Yano, Christine Reiko.
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano. - xiv, 322 pages ; illustrations ; 23 cm
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
9780822353638 Pbk., Bp.
Exports--Japan.
Character merchandising.
Globalization.
Japan--Commerce.
HF 3826.5 Y36 2013 JAPAN
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano. - xiv, 322 pages ; illustrations ; 23 cm
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
9780822353638 Pbk., Bp.
Exports--Japan.
Character merchandising.
Globalization.
Japan--Commerce.
HF 3826.5 Y36 2013 JAPAN