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Basic marketing research : customer insights and managerial action /

Brown, Tom J.

Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr. - Eighth edition. - Australia : Cengage Learning, 2014. - xxvi, 478 pages : illustrations ; 28 cm.

Includes bibliographical references.

ISBN: 9781133188544 Hb. Bp.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 B76 2014 CASAT

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