Marketing Foundations /

Pride, William M.

Marketing Foundations / William M. Pride, A. C. Ferrell. - 3rd ed. - Australia : South-Western Cengage Learning, c2009. - xxi, 521 p. : col. ill. : 27 cm.

Include bibliographical references and index.

9781439080474


Marketing.

HF 5415 P74 2009 CIRC

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