Social marketing : strategies for changing public behavior /
Kotler, Philip
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : The Free Press, c1989. - xii, 401 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0029184614
Social marketing.
HF 5415.122 K686 1989 CIRC
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : The Free Press, c1989. - xii, 401 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0029184614
Social marketing.
HF 5415.122 K686 1989 CIRC