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Resisting McDonaldization /

Resisting McDonaldization / edited by Barry Smart. - London : Sage, 1999. - x, 261 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0761955186 (pbk)

Subjects--Corporate Names:
McDonald's Corporation.

Subjects--Topical Terms:
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.

LC Class. No.: HF5415.32 / .R47 1999

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