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The Essence of marketing research /

Chisnall, Peter M

The Essence of marketing research / Peter M. Chisnall. - New York : Prentice Hall, c1991. - viii, 211 p. : ill. ; 23 cm. - (The Essence of management series) .

Includes bibliographical references and index.

ISBN: 0132848295

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C55 1991

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