Marketing management /
Tull, Donald S
Marketing management / Donald S. Tull, Lynn R. Kahle. - New York : Macmillan, c1990. - xvii, 779 p. : ill. ; 27 cm.
Includes bibliographical references and index.
002421700X
Marketing management.
HF5418.13 / .T84 1990
Marketing management / Donald S. Tull, Lynn R. Kahle. - New York : Macmillan, c1990. - xvii, 779 p. : ill. ; 27 cm.
Includes bibliographical references and index.
002421700X
Marketing management.
HF5418.13 / .T84 1990