Strategic marketing cases and applications /
Cravens, David W
Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 2nd ed. - Homewood, Illinois : Irwin, 1986. - xxi, 803 p. : ill. ; 25 cm. - (The Irwin series in marketing) .
Includes bibliographical references.
0256033714
Marketing--Case studies.
HF5415.135 / .C73 1986
Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 2nd ed. - Homewood, Illinois : Irwin, 1986. - xxi, 803 p. : ill. ; 25 cm. - (The Irwin series in marketing) .
Includes bibliographical references.
0256033714
Marketing--Case studies.
HF5415.135 / .C73 1986