The Practice of marketing management :
Cohen, William A., 1937-
The Practice of marketing management : analysis, planning, and implementation / William A. Cohen. - 2nd ed. - New York : Macmillan , c1991. - xx, [744] p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0029465826
Marketing--Management.
HF5415.13 / .C654 1991
658.8/02
The Practice of marketing management : analysis, planning, and implementation / William A. Cohen. - 2nd ed. - New York : Macmillan , c1991. - xx, [744] p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0029465826
Marketing--Management.
HF5415.13 / .C654 1991
658.8/02