Promotional strategy :
Engel, James F
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 6th ed. - Homewood, Illinois : Irwin, 1987. - xvi, 621p., [4] p. of plates : ill. ; 24 cm. - (The Irwin series in marketing) .
Includes bibliographical references and index.
0256036438
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E53 1987
658.8/2
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 6th ed. - Homewood, Illinois : Irwin, 1987. - xvi, 621p., [4] p. of plates : ill. ; 24 cm. - (The Irwin series in marketing) .
Includes bibliographical references and index.
0256036438
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E53 1987
658.8/2