Business marketing management /
Bingham, Frank G
Business marketing management / Frank G. Bingham, Jr., Barney T. Raffield, III. - [Cincinnati, Ohio] : South-Western Publishing, c1995. - xxviii, 675 p. : ill. ; 24 cm.
Rev. ed. of : Business to business marketing management, c1990.
Includes bibliographical references and index.
0538836784
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--Case studies--United States.
Industiral procurement--Case studies.--United States
HF5415.1283 / .B56 1995
Business marketing management / Frank G. Bingham, Jr., Barney T. Raffield, III. - [Cincinnati, Ohio] : South-Western Publishing, c1995. - xxviii, 675 p. : ill. ; 24 cm.
Rev. ed. of : Business to business marketing management, c1990.
Includes bibliographical references and index.
0538836784
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--Case studies--United States.
Industiral procurement--Case studies.--United States
HF5415.1283 / .B56 1995