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Handbook of marketing for continuing education /

Handbook of marketing for continuing education / Robert G. Simerly and associates. - San Francisco : Jossey-Bass Publishers, 1989. - xxix, 521 p. ; 26 cm. - (The Jossey-Bass higher education series) .

Includes bibliographical references and index.

ISBN: 1555421423

Subjects--Topical Terms:
continuing education--Administration--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

LC Class. No.: LC5225.A34 / H36 1989

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