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Marketing and designing the tourist experience /

Frochot, Isabelle

Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat. - Oxford : Goodfellow Publishers, c2013. - viii, 218 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781908999467 (Pbk.)

Subjects--Topical Terms:
Tourism.
Marketing.
Advertising--Tourism.

LC Class. No.: G155 / .F76 2013

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