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Mass media research :

Wimmer, Roger D

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 10th ed. - Australia : Wadsworth Cengage Learning, c2014. - xiii, 481 p. ; 23 cm. - (Wadsworth series in mass communication and journalism) .

Includes bibliographical references and index.

ISBN: 9781285074603 (Pbk.)

Subjects--Topical Terms:
Mass media-- Research.

LC Class. No.: P91.3 / .W55 2014

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