Principles of marketing /
Kotler, Philip
Principles of marketing / Marketing Philip Kotler, Gary Armstrong ; Horizon edition contributions by Diane Sutherland, Jon Sutherland. - 14th ed. Horizon ed. - Boston : Pearson, c2013. - 636 p. : ill.; 28 cm.
Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2013" -- Title page verso.
Includes bibliographical references and indexes.
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
9780273779827 (Pbk.)
Marketing.
HF5415 / .K672 2013
Principles of marketing / Marketing Philip Kotler, Gary Armstrong ; Horizon edition contributions by Diane Sutherland, Jon Sutherland. - 14th ed. Horizon ed. - Boston : Pearson, c2013. - 636 p. : ill.; 28 cm.
Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2013" -- Title page verso.
Includes bibliographical references and indexes.
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
9780273779827 (Pbk.)
Marketing.
HF5415 / .K672 2013