Business marketing strategy: concepts and applications
Rangan, Kasturi V.
Business marketing strategy: concepts and applications V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr. - Chicago IRWIN 1995 - vii, 354 p. ill. : 23 cm.
Includes index.
0256169101
HF 5415.13 / R36 1995 CIRC
Business marketing strategy: concepts and applications V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr. - Chicago IRWIN 1995 - vii, 354 p. ill. : 23 cm.
Includes index.
0256169101
HF 5415.13 / R36 1995 CIRC