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Marketing /

Evans, Joel R.

Marketing / Evans, Joel R. and Berman, Barry - 4th - New York : Macmillan Publishing c 1990 - xxix, [894] p. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0-02-334401-6

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E831 1990

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