Services marketing : (Record no. 1201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00742 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071253297 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .Z44 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie. |
| 9 (RLIN) | 6179 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gemler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 708 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| Topical term following geographic name entry element | Marketing. |
| 9 (RLIN) | 6180 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 9 (RLIN) | 6181 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 6182 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 6183 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 9 (RLIN) | 6184 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk : Np | MMSU Main Library | MMSU Main Library | 01/19/2012 | Purchase | HD9980.5.Z44 2006 CIRC | 29960 | 01/19/2012 | 11-0605 | 01/19/2012 | Books | Circulation |