Marketing : (Record no. 23186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240805141546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240805b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324028113 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 Z54 2001 CIRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. d' Amico |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | creating and keeping customers in an e-commerce world / |
| Statement of responsibility, etc. | William G. Zikmund and Michael d'Amico |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 689 pages : |
| Other physical details | Illustrations, colored ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MMSU Main Library | MMSU Main Library | Circulation | 08/05/2024 | 05-0062 | HF 5415 Z54 2001 CIRC | 26109 | 08/05/2024 | 08/05/2024 | Books |