Modern marketing management : (Record no. 28339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00931nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | mmsu18-0522 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251203085531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190727b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214063925 Pbk. Np. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 P37 2025 F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pasahol, Jhon Ven Saint L. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing management : |
| Remainder of title | techniques for the digital age / |
| Statement of responsibility, etc. | Jhon Ven Saint L. Pasahol, Honeylette D. Villanueva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Mindshapers, Corporation, Incorporated, |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 388 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2482 |
| Topical term or geographic name entry element | Social media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2483 |
| Topical term or geographic name entry element | Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2484 |
| Topical term or geographic name entry element | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1740 |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2485 |
| Topical term or geographic name entry element | Online social networks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2428 |
| Topical term or geographic name entry element | Social media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MMSU Main Library | MMSU Main Library | Filipiniana Section | 12/03/2025 | 25-0282 | HF 5414 P37 2025 F | 41247 | 12/03/2025 | 12/03/2025 | Books |