Mariano Marcos State University

University Library System

If you're brilliant... How come you can't identify your key customers? / (Record no. 28844)

MARC details
000 -LEADER
fixed length control field 00512nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260209153651.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 2607494372940209b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749437294
040 ## - CATALOGING SOURCE
Original cataloging agency MMSU
Transcribing agency ULS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5438.8 C35 2002 REF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter
245 ## - TITLE STATEMENT
Title If you're brilliant... How come you can't identify your key customers? /
Statement of responsibility, etc. Peter, Cheverton
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK :
Name of publisher, distributor, etc. Kogan Page :
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 146 pages :
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          MMSU Main Library MMSU Main Library Reference Collection 02/09/2026 D-10-0031   HF 5438.8 C53 2002 REF 0036 LRF 02/09/2026 02/09/2026 Books

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