Marketing management : (Record no. 3743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010085716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130423t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529826 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Language of cataloging | eng |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M84 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W |
| 9 (RLIN) | 17143 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 533 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (McGraw-Hill/Irwin series in marketing) |
| 9 (RLIN) | 17144 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term following geographic name entry element | Management. |
| 9 (RLIN) | 17145 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C |
| 9 (RLIN) | 17146 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W |
| 9 (RLIN) | 17147 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk. | MMSU Main Library | MMSU Main Library | 04/23/2013 | Purchase | 2247.00 | HF5415.13.M84 2008 CIRC | 28069 | 10/10/2017 | 08-0369 | 10/10/2017 | Books | Circulation |