Basic marketing / (Record no. 810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010084801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110919t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-314-07145-8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU-ULS |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .Z54 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 4409 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | Zikmund, William G. and d'Amico, Michael |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Minneapolis/St. Paul : |
| Name of publisher, distributor, etc. | West Publishing |
| Date of publication, distribution, etc. | c1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 369 p. |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4410 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4411 |
| Topical term following geographic name entry element | Management. |
| 700 Z# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | d'Amico, Michael |
| 9 (RLIN) | 4412 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk (Bp) | MMSU Main Library | MMSU Main Library | 09/19/2011 | Purchased | HF5415 .Z54 1996 | 22967 | 09/19/2011 | 99-0405 | 09/19/2011 | Books |