Essentials of marketing / (Record no. 836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010084809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110921t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-538-87926-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU-ULS |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L35 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 9 (RLIN) | 4545 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Lamb, Charles W., Jr., Hair, Joseph F., Jr., and McDaniel, Carl |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Publishing |
| Date of publication, distribution, etc. | c 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 502 p. |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4546 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term following geographic name entry element | Management. |
| 9 (RLIN) | 4547 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., Jr. |
| 9 (RLIN) | 4548 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 9 (RLIN) | 4549 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk : Bp | MMSU Main Library | MMSU Main Library | 09/21/2011 | Purchased | 0.00 | HF5415 .L35 1999 | 26056 | 10/10/2017 | 05-0009 | 10/10/2017 | Books |