Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, PhilipContributor(s): Bowen, John T | Makens, James CMaterial type: TextTextPublication details: Boston : Pearson, c2010Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 28 cmISBN: 9780132453134Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 LOC classification: TX911.3.M3 | K67 2010 CIRC
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
TX911.3.M3K67 2010 CIRC (Browse shelf(Opens below)) 10-0111 Available Reserve 28553

Includes bibliographical references and index.

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