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Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Tull, Donald S Contributor(s): Hawkins, Del I Material type: Text

TextPublication details: New York : Macmillan Publishing, c1990Edition: 5th edDescription: xxvi, 839 p. : ill. ; 25 cmISBN: 0029461839Subject(s): Marketing research | Marketing research Case studiesLOC classification: HF5415.2 | .T84 1990

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.2.T84 1990 CIRC (Browse shelf(Opens below))	91-0242-A	Available	Circulation		17593

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Includes bibliographical references and index.

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