Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type: TextPublication details: Boston : Allyn and Bacon, c1990Edition: 5th edDescription: xiii, 732 p. : ill. ; 24 cmISBN: 0205121292Subject(s): Marketing Decision making Case studies | Marketing Management Case studiesLOC classification: HF5415.135 | .K47 1990Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.135.K47 1990 CIRC (Browse shelf(Opens below)) | 91-0505 | Available | Circulation | 17900 |
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HF5415.135.C72 1987 CIRC Strategic marketing / | HF5415.135.C72 1997 CIRC Strategic marketing / | HF5415.135.C73 1986 CIRC Strategic marketing cases and applications / | HF5415.135.K47 1990 CIRC Strategic marketing problems : | HF5415.135.M37 2002 CIRC The Marketing game! : | HF5415.15 B73 2018 CIRC Brand management / | HF5415.15.P55 1989 CIRC Winning ways : |
Includes bibliographical references.
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