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Advertising : strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco.

By: Fill, Chris Contributor(s): Hughes, Graham | De Francesco, Scott Material type: Text

TextPublication details: Harlow, England : Pearson, c2013Description: xxii, 394 p. : ill. ; 27 cmISBN: 9780273760894 (Pbk.)Subject(s): Advertising | Mass media | Digital mediaLOC classification: HF5823 | .F54 2013

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5823.F54 2013 CIRC (Browse shelf(Opens below))	13-0143	Available	Circulation		30616

Includes bibliographical references and index.

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