Hospitality marketing : principles and practice / David Bowie and Francis Buttle.
Material type: TextPublication details: Amsterdam : Elsevier, c2011Edition: 2nd edDescription: xii, 434 p. : ill. ; 25 cmISBN: 9780080967912 (Pbk.)Subject(s): Hospitality industry -- Marketing | Hotels -- MarketingDDC classification: 647/.0688 LOC classification: TX911.3.M3 | B68 2011Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | TX911.3.M3B68 2011 CIRC (Browse shelf(Opens below)) | 13-0161 | Available | Circulation | 30634 |
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TX 911.3.M27 W34 2012 F The Restaurant : from concept to operation / | TX911.3.M27 W35 2014 CIRC Introduction to hospitality management / | TX 911.3.M27 Y48 2021 F Micro perspective of tourism and hospitality / | TX911.3.M3B68 2011 CIRC Hospitality marketing : | TX911.3.M3F48 1992 CIRC Marketing / | TX 911.3 M3 H39 2020 CIRC Hotel operations management / | TX911.3.M3K67 2010 CIRC Marketing for hospitality and tourism / |
Includes bibliographical references and index.
Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
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