Principles of marketing / Philip Kotler, Gary Armstrong ; Horizon edition contributions by Diane Sutherland, Jon Sutherland.
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TextPublication details: Harlow, Essex : Pearson Education, c2013Edition: 14/E, Horizon editionDescription: 636, [98] pages : illustrations ; 28 cmISBN: 9780273779827 (Pbk.)Other title: MarketingSubject(s): MarketingLOC classification: HF5415 | .K67 2013
| Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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MMSU Main Library | HF5415.K67 2013 CIRC (Browse shelf(Opens below)) | 15-0454 | Available | Reserve | 33659 |
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| HF5415.H57 1991 CIRC Marketing decisions for new and mature products / | HF5415.H65 1982 CIRC The Secrets of practical marketing for small business / | HF5415.H86 2015 CIRC Marketing / | HF5415.K67 2013 CIRC Principles of marketing / | HF5415.K672 1983 CIRC Principles of marketing / | HF 5415. K672 2010 F Principles of marketing / | HF5415.K672 2013 CIRC Principles of marketing / |
Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2013" -- Title page verso.
Includes bibliographical references and indexes.
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