Consumer behavior : (a practical approach to consumer understanding) / by Dr. Pedrito Real Pereda, Dr. Purisima Pedrialva Pereda, Dr. Raymundo P. Arcega.
Material type: TextLanguage: English Publication details: [Manila] : [Unlimited Books Library Services & Publishing], 2015Description: xvi, 267 pages : illustrations ; 23 cmISBN: 9789719654049Subject(s): Consumer behavior -- Textbooks | Consumers -- Attitudes | Consumer behavior -- Problems, exercises, etcItem type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books | MMSU Main Library | Filipiniana Section | HF 5415.32.P47 2015 F (Browse shelf(Opens below)) | Available | 34068 |
Includes bibliographical references.
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