Essentials of integrated marketing communication / 
 Integrated marketing communication. 
Samuel M. Salvador [and four others]. 
 - [s.l.] :  Adrian Books Inc.,  2015 
 - xviii, 292 pages ;  23 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789710552269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .E87 2015 F