TY  - BOOK
AU  - Somera, Ruperto P.,
AU  - Geronimo, Ellinor Fua C.,
AU  - Molano, Helen S.,
AU  - Ang, Athena Georgene Uy,
TI  - Essentials of integrated marketing communication
SN  - 9789710552269
AV  - HF 5415.123 .E87 2015 F 
PY  - 2015///
CY  - [s.l.]
PB  - Adrian Books Inc.
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references
ER  -