Cutlip, Scott M. Effective public relations / Cutlip, Scott M., Allen H. Center and Glen M. Broom - 7th - Upper Saddle River, New Jersey : Prentice Hall c 1994 - xvi, 560 p. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0-13-245010-0 Subjects--Topical Terms: Public relations. LC Class. No.: HM263 / .C88 1994