Reic, Ivna, <br/><br/>
Events marketing management :  a consumer perspective / 
Ivna Reic. 
 - xv, 292 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138901810 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Special events--Management.
<br/><br/><label>LC Class. No.: </label>GT3405  / .R45 2017